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What Makes Me Different

About Deborah Collier

Most fractional executives come from a single-function background—either sales or marketing. I don't.

My experience spans both entrepreneurial growth and corporate revenue leadership, giving me a rare perspective on what it takes to build AND scale.


On the entrepreneurial side, I've built and scaled businesses from the ground up—including one featured on The Oprah Winfrey Show. Navigating explosive growth while managing product, sales, and operations taught me how all the pieces must work together.


On the corporate side, I've led the full commercial function—managing local and international product development and sourcing, launching brands into market, building and leading revenue teams of 30+ people, and driving integrated revenue operations. I've negotiated with major retail chains to achieve revenue growth across multiple industries and channels.


My experience spans three continents—leading revenue teams, managing key accounts, coordinating across marketing, sales, product, logistics and finance, and navigating the complexities of diverse markets across Australia, Asia, and North America.


But here's what really sets me apart: I roll up my sleeves, diagnose the real problems, and redesign systems that work for both people AND revenue.


I don't just develop strategy from 30,000 feet. I get into the details, identify what's actually blocking revenue growth, and redesign systems that deliver results: streamlined operations, engaged teams, and predictable revenue.


This combination of entrepreneurial agility, corporate discipline, and operational insight is what I bring to every client engagement.


What Is a Fractional CRO?

A fractional CRO (Chief Revenue Officer) is a senior executive who works with companies on a part-time basis—typically 2-3 days per week—providing strategic leadership across ALL revenue-generating functions: sales, marketing, product, finance, and operations.

Unlike consultants who advise, or specialists who focus on one area, a fractional CRO takes ownership of your entire revenue engine. I don't just strategize—I roll up my sleeves and get operational. I align your teams, diagnose what's blocking growth, redesign systems that don't work, and drive measurable results across your entire commercial organization.

You get C-suite strategic thinking combined with hands-on execution—without the full-time executive cost.

Why Work With Me?


   Most companies don’t need more ideas—they need alignment. Sales and marketing often operate on different assumptions. New products enter the market without clear positioning or operational readiness. Forecasts are built on hope instead of data. Deals close that operations can’t fulfill. These disconnects create missed revenue, frustrated teams, and customers who quietly move to competitors. A fractional CRO brings the commercial discipline and cross‑functional leadership needed to get every part of the revenue engine working together.


   You need someone who speaks all the languages. With experience spanning sales, marketing, product, finance, and operations, a fractional CRO helps the organization speak the same language and execute from the same plan. Forecasting becomes accurate. Launch timelines become coordinated. Sales knows what to sell, marketing knows how to generate demand, and operations knows exactly what’s coming. The entire commercial system shifts from reactive to predictable.


   You want accountability, not just advice. And unlike traditional consultants, a fractional CRO is accountable for outcomes—not just recommendations. The focus stays on building a reliable pipeline, aligning teams around shared goals, and driving measurable revenue growth tied directly to the business. No vanity metrics. No siloed wins. Just a commercial engine that finally runs the way it should.

 

Mid-Market Companies


Sales and marketing often operate in silos, product teams build without market clarity, and revenue becomes unpredictable. These companies don’t need more headcount—they need alignment across the entire revenue engine. A fractional CRO brings the structure, coordination, and commercial discipline required to get every team executing toward the same goals.

Founder-Led Businesses


Founders carry the weight of sales, marketing, product, and operations far longer than they should. As the business grows, the old way of doing things stops scaling. A fractional CRO helps professionalize revenue operations, build systems that support growth, and create the predictability needed to move from founder‑driven to team‑driven execution.

Companies in Transition


Whether facing stalled growth, leadership changes, or operational breakdowns, these companies need experienced revenue leadership—not more chaos. A fractional CRO aligns teams, repairs broken processes, strengthens forecasting, and installs accountability across the commercial organization so the business can regain momentum and move forward with confidence.

Services

Sales Team Development & Account Management

Many companies don't struggle because their product is weak—they struggle because their sales engine isn't firing together.


Teams work hard but inconsistently. Reps rely on instinct instead of clear process. Account managers juggle priorities without unified strategy. And the systems meant to support sales—CRM, reporting, handoffs, fulfillment—often create friction instead of momentum.


The result: unpredictable performance, missed opportunities, and customers slipping to competitors who execute more cleanly.


I assess sales performance, identify training gaps, and implement proven methodologies that improve execution and build high-performing sales teams that actually close—whether you're selling to key accounts, retail chains, distributors, or direct customers.


Sales & Marketing Alignment

Sales and marketing misalignment is one of the biggest hidden drains on revenue—teams working hard but not together, messaging that shifts between departments, and pipeline that looks healthy on paper but stalls in reality.


Bringing an external viewpoint that sees what teams immersed in the day-to-day often miss, I identify where definitions, incentives, and processes are out of sync.


I work with you to unify sales and marketing around shared goals, shared language, and a single revenue system that actually works—building feedback loops and cross-functional alignment that turn both teams into a coordinated engine instead of competing silos.


The result: clarity, consistency, and a revenue organization that finally pulls in the same direction.

New Product Development & Market Readiness

Bringing a new product from concept to market is more complex than most companies anticipate. Pricing must be competitive yet profitable, packaging has to meet technical requirements across retail environments, and every decision—from case counts to pipeline fills to peg lengths—affects whether buyers say yes.


Add trademark considerations, regulatory checks, and market validation, and even strong teams can find themselves overwhelmed or moving in circles.


I bring structure and commercial expertise to ensure every element is aligned with market expectations and revenue goals.


Competitive analysis becomes data-driven, pricing is built around value and channel realities, and packaging decisions support both consumer appeal and retailer requirements.


Sales, marketing, product, and operations work from one coordinated plan, reducing risk and accelerating speed to market.


The result: a product that enters the market ready to win—not just ready to launch.

Go-to-Market Strategy

Successful launches require more than energy—they require precision. Different customers need different approaches: what resonates with a national chain won't work for boutique retailers, and what closes a distributor won't move individual stores.


I assess and recommend GTM strategies that align product, marketing, and sales around a coordinated plan while tailoring execution for each customer segment.


Together, we define your ideal customers, craft messaging that speaks to their specific needs, select the right channels, design repeatable sales processes, and establish KPIs that keep everyone accountable.


The result: a launch that feels intentional, with every team executing in sync and revenue momentum built to scale across every segment.

Revenue Operations & Strategic Alignment

Many companies hit a wall not because the product is wrong, but because the organization behind it isn't working in sync. Forecasts are built on assumptions instead of data. Sales, marketing, product, finance, and operations each run their own timelines, creating gaps that slow launches, inflate costs, and leave teams scrambling.


Misaligned handoffs, unclear ownership, and siloed communication make it difficult to predict demand, plan inventory, or deliver on customer expectations.


I work with you to build structure and alignment across the entire revenue and operational ecosystem—recommending systems, establishing reliable forecasting models, creating cross-functional launch timelines, and implementing the accountability needed for smooth execution.


Sales, marketing, product, and operations work from the same playbook, with clear expectations and shared visibility.


The result: a more predictable pipeline, fewer surprises, and a launch process that moves with confidence instead of chaos.

Fractional CRO Leadership

Most growing companies need senior revenue leadership but can't justify—or aren't ready for—a full-time CRO.


A fractional CRO gives you executive-level expertise without the full-time overhead—embedded 2-3 days per week, owning revenue strategy and execution while driving alignment across sales, marketing, product, and operations at the executive level.


You get immediate impact, seasoned judgment, and the accountability that comes from someone who's built (and fixed) revenue engines before.


The result: strategic direction when you need it, without the commitment or cost of a permanent hire.

Ready to Talk?